Client :
Leela Palace Kovalam
Brief :
Identity for a historical palace on a clifftop overlooking Arabian sea
Solution :
we decided to use dramatic upcurling wave shape of Kovalam as a basic building block and designed a mark that embodies the culture, history and terrain of its location
The upper curling wave shape naturally occurs when the wave encounters a rock face or cliff like in Kovalam
We took this shape as our basic building block end explored its possibilities in representing the USPs of the palace experience that is the ocean and its history
The Kerala mural style curling wave shapes instantly establishes the nature of the dramatic shoreline as the ocean embraces the cliff
The same wave shape gracefully transforms into a traditional “Gopuram” structure reminiscent of royal monuments with the unique Travancore royal “chamaram” at its apex
Using only simple curling lines the artwork establishes an emotional backdrop reminiscent of Royal architecture, history and the dramatic shoreline created by the cliff
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